In a collaboration with super stylist Bea Akerlund aka B we have created this exclusive limited edition PJ collection. World domination. We believe that in teaching our kids to dominate their own world will make them secure, independent people. Children that have that sense of security in their life will also spread kindness around. To have the confidence to dare to do whatever you feel like is liberating and we want to make a statement piece that spreads that message. So... B Safe, B Nice and certainly B who you are.